What is order management?

You might not know the name for it, but you already do it. Order management, also known as sales management, is the full set of actions required by a seller to deliver a customer the goods they have ordered. It includes the process of tracking a sales transaction from inception (when the order is placed with the seller) right through to completion (when the goods are received by the customer). It encompasses online order management right through to delivery management.

A process that affects and is affected by inventory management, order management can be viewed as a chain, with a series of crucial links that must communicate properly for the full sale to be successful. Order management software is the glue to these links and the language that ensures different links speak to each other effectively.

Why is order management important?

Order management is much more than important. It is crucial. Managing sales and orders is the guts of a wholesale business and the execution of this process is integral to your survival. Having a great product is one thing, but getting it to the customer efficiently and correctly is another. There is no use having a world-class product if your order management is poor and your customers get the wrong things... late! No one will continue to buy from you if your order management isn’t up to scratch, simple as that. We live in a world where people have information, products and services at their fingertips and high expectations, so it’s important for you to be up-to-speed if you want to stay in the game.

But order management is more than survival, it can also be a strength. Effective order management software can analyse the way you sell, where you fall short and show you missing links in your order management chain. Understanding the way cash flows in your business is incredibly important for making future decisions, so getting your order management right means you can work out which products are worth your while, which ones aren’t and perhaps other areas you can diversify. Furthermore, order management software will show you the best time to take this leap, when you’ve got a little more money in the bank.

How can online inventory management software help your business grow?

Order management software is the communication between links in the order management chain and no one speaks this language more fluently than TradeGecko. Seamlessly synchronising your order management and inventory management, TradeGecko’s workflow style makes it simple for you to manage all your sales from orders to delivery. It is the ultimate overall product management software.

TradeGecko bids farewell to the outdated long process of order creation and tracking, making disjointed data and double-handling errors a thing of the past. Tracking sales orders is effortless with tools such as the document history timeline, an audit trail that allows you to keep a complete track of your documents’ history. On top of this, sales insights and reporting tools give you the right information without having to spend days crunching numbers in spreadsheets. You can easily see what products make you the most money and plan future product ranges that sell better with higher margins.

What are you waiting for? Pull all your sales channels into one beautiful system. TradeGecko takes care of your order management and gives you the intelligence to help make decisions that grow your business.